By Lilian H. Hill
Fake news and disinformation are not new, but their rapid spread is unprecedented. Many individuals struggle to distinguish between real and fake news online, leading to widespread confusion (Hetler, 2025). Disinformation architecture refers to the systematic and strategic methods used to create, spread, and amplify false or misleading information. It involves a combination of technology, human effort, and coordinated tactics to manipulate public opinion, sow discord, or achieve specific political or social goals. This architecture leverages technology, social networks, and psychological manipulation to shape public perception, influence behavior, or achieve specific objectives, such as political, financial, or ideological gains.
In the last few decades, Gal (2024) stated that social media platforms have transformed from basic networking sites into influential entities that shape public opinion, sway elections, impact public health, and influence social cohesion. For example, during the recent U.S. presidential election, platforms like X played a key role in disseminating accurate information and misinformation, mobilizing voters, and affecting turnout. Likewise, during the COVID-19 pandemic, social media was instrumental in sharing public health guidelines but also became a hotspot for the spread of misinformation regarding vaccines and treatments.
Bossetta (2024) stated that a platform's digital architecture influences political communication on social media, meaning the technical frameworks that facilitate, restrict, and shape user behavior online. This generally refers to what platforms enable, prevent, and structure online communication, such as through likes, comments, retweets, and sharing. Ong and Cabañes (2018) commented that the basic blueprint of political disinformation campaigns strongly resembles corporate branding strategy. However, political disinformation requires its purveyors to make moral compromises, including distributing revisionist history, silencing political opponents, and hijacking news media attention.
The primary goals of disinformation campaigns are political manipulation, social division, economic gains, and the erosion of trust in institutions such as the media, science, and democracy. Their impacts are far-reaching, leading to increased polarization, manipulation of democratic processes, reputational damage, and harm to individuals' mental well-being (Bossetta, 2018).
Influence of Disinformation Architecture
Disinformation has far-reaching consequences, including the erosion of trust in key institutions such as journalism, science, and governance. By spreading misleading narratives, it undermines public confidence in credible sources of information. Additionally, disinformation fuels polarization by deepening societal divisions and promoting extreme or one-sided perspectives, making constructive dialogue more difficult. It also plays a significant role in manipulating democracies, influencing elections and policy debates through deceptive tactics that mislead voters and policymakers. Beyond its societal impacts, disinformation can cause direct harm to individuals by targeting their reputations, personal safety, and mental well-being, often leading to harassment, misinformation-driven fear, and public distrust.
Components of Disinformation Architecture
Disinformation architecture consists of several key components that manipulate public perception. It begins with reconnaissance, where the target audience and environment are analyzed to tailor the disinformation campaign effectively. Once this understanding is established, the necessary infrastructure is built, including creating believable personas, social media accounts, and groups to disseminate false information. Content creation follows, ensuring a continuous flow of misleading materials such as posts, memes, videos, and articles that support the disinformation narrative.
The core aspects of disinformation architecture include content creation, amplification channels, psychological tactics, targeting and segmentation, infrastructure support, and feedback loops. Content creation involves fabricating fake news, manipulating media, and employing deepfake technology to mislead audiences. Amplification is achieved through social media platforms, bot networks, and echo chambers that reinforce biased narratives. Psychological tactics exploit emotions, cognitive biases, and perceived authority to gain trust and engagement. Targeting and segmentation enable microtargeting strategies, exploiting demographic vulnerabilities to maximize influence. Infrastructure support includes data harvesting, dark web resources, and monetization channels that sustain disinformation campaigns. Feedback loops ensure that engagement algorithms prioritize viral and sensationalist content, keeping misinformation in circulation.
Amplification is crucial in spreading this content widely, utilizing bots, algorithms, and social-engineering techniques to maximize reach. Engagement is then sustained through interactions that deepen the impact of disinformation, often through trolling or disruptive tactics. Eventually, mobilization occurs, where unwitting users are encouraged to take action, leading to real-world consequences.
Mitigation of Disinformation Architecture
To mitigate disinformation, several strategies must be implemented. Regulation and policy measures should enforce platform transparency rules and penalize the deliberate spread of harmful content. According to Gal (2024), because social media platforms play an increasingly central role in information dissemination, ensuring the integrity of that information has become more urgent than ever, making discussions about regulation essential. Given their profound influence on nearly every aspect of society, these platforms should be treated as critical infrastructure—like energy grids and water supply systems—and subject to the same level of scrutiny and regulation to safeguard information integrity. Just as a power grid failure can cause widespread disruption, large-scale social media manipulation can erode democratic processes, hinder public health initiatives, and weaken social trust.
Technological solutions like AI-driven detection systems and verification tools can help identify and flag false information. Public awareness efforts should promote media literacy, encouraging individuals to critically evaluate information and question sensationalist narratives (Hetler, 2025). Finally, platform responsibility must be strengthened by modifying algorithms to prioritize credible sources and enhancing content moderation to limit the spread of disinformation. Understanding these mechanisms is essential to developing effective countermeasures against the growing threat of disinformation in the digital age.
References
Bossetta, M. (2018). The digital architectures of social media: Comparing political campaigning on Facebook, Twitter, Instagram, and Snapchat in the 2016 U.S. election, Journalism and Mass Communication Quarterly, 95(2), 471–496. https://doi.org/10.1177/1077699018763307
Bossetta, M. (2024, October 16). Digital architecture, social engineering, and networked disinformation on social media. EU Disinfo Lab. Retrieved https://www.disinfo.eu/outreach/our-webinars/webinar-digital-architectures-social-engineering-and-networked-disinformation-with-michael-bossetta/
Gal, U. (2024, November 17). Want to combat online misinformation? Regulate the architecture of social media platforms, not their content. ABC. Retrieved https://www.abc.net.au/religion/uri-gal-online-misinformation-democracy-social-media-algorithms/104591278
Hetler, A. (2025, January 7). 11 ways to spot disinformation on social media. TechTarget. Retrieved https://www.techtarget.com/whatis/feature/10-ways-to-spot-disinformation-on-social-media
Ong, J. C., & Cabañes, J. V. A. (2018). The architecture of networked disinformation: Behind the scenes of troll accounts and fake news production in the Philippines. The Newton Tech4Dev Network. Retrieved https://newtontechfordev.com/wp-content/uploads/2018/02/ARCHITECTS-OF-NETWORKED-DISINFORMATION-FULL-REPORT.pdf