I am Lilian H. Hill, moderator of Information Literacy online forum.
Have
you ever wondered if your computer is spying on you? Let’s say you
searched for a topic on your laptop, only to find advertisements
for related products on your smart phone or tablet later in the day,
even from organizations or companies you did not view. This
phenomenon is based on algorithms used by programs that operate on the
internet.
You may vaguely remember
the word algorithms from high school math class, and probably forgot all about
them. So, to remind you, an algorithm is a series of instructions for problem solving used
in mathematics. The reasons they are pertinent now is that the word also
refers to instructions programmed into computers for solving such
as what you see when you perform a search on the Internet. In
other words, algorithms are the foundation of how computers work. Computer
technology can perform algorithmic operations at a speed not possible for human
beings.
Ubiquity
of Algorithms
Algorithms
are everywhere because many items in our lives have embedded computer
chips: in our cars, household appliances, home entertainment and security
systems, and even doorbells. We wear them on our wrists as smartwatches or
carry them around on our smartphones. They are even in medical devices such as
hearing aids, pacemakers, or wearable glucose monitors. They provide for
our convenience, health monitoring, and even safety.
Personalized Information
Social
media and search engines such as Google are structured to personalize
information that you see. They track information about your preferences and
interests by following what you search for, how long you view websites,
and even purchases you make online. You are more likely to
see information you are interested in, but the trade-off is that you
sacrifice some privacy. You are also more likely to see information that you
agree with, meaning that algorithms may be shaping your opinions and view of
reality. They are responsible for promoting fake news, information that is inaccurate,
one-sided, or biased. They may promote and perpetuate racist, sexist, and
other prejudicial perspectives.
Machine
Learning
With
the advent of machine learning, algorithms have become more independent of
human control. They are controlling many things. For example, as many
as 65% of stock market trades are controlled by algorithms instead of thinking
human beings. Depending on their programming, the values they operate on may be
to maximize profit no matter the results in human lives. Algorithms
are at the forefront of innovation, creativity, and technological
advancement.
Algorithms
are imperfect and have limitations based on their programming. They draw
from past data, even while they are influencing our decisions. Because they
have penetrated many aspects of our lives, this is a good time to ask questions
about the influence of algorithms on our daily lives.
References
Algorithms
are controlling everything in today’s digital world. Retrieved from https://futurside.com/algorithms-are-controlling-everything-in-todays-digital-world/