Cultural Literacy and Its Links to Awareness, Sensitivity, Competence, and Humility

 

By Lilian H. Hill

For several weeks now, we have been talking about different forms of literacy, beginning with basic literacy, “the ability to comprehend and create a variety of written texts, encompassing a knowledge of grammar, vocabulary, and discourse features alongside reading and writing skills” (Pegrum et al., 2014, p. 8). In this episode of Information Literacy, Dr. Lilian Hill discusses cultural literacy and its links to awareness, sensitivity, competence, and humility. Listen to the episode and join the online forum.

Cultural Literacy Continuum

 

 Listen to Podcast

 

 

Information Literacy Episode 20 Transcripts

 

 

References

ABC Life Literacy Canada (2023).  Cultural Literacy. Retrieved from https://abclifeliteracy.ca/cultural-literacy/ 

American Psychological Association (2021, April 8). Equity, diversity, and inclusion framework. Retrieved from https://www.apa.org/about/apa/equity-diversity-inclusion/framework

APA Dictionary of Psychology (2023). Cultural sensitivity. Retrieved from APA Dictionary of Psychology

Miller, R. (2018, May 25). Cultural humility vs. cultural competence. Retrieved from https://inclusion.uoregon.edu/what-cultural-humility-basics

National Committee for Quality Assurance (2016). A practical guide to implementing the national clas standards: For racial, ethnic and linguistic minorities, people with disabilities and sexual and gender minorities. Retrieved https://www.cms.gov/About-CMS/Agency-Information/OMH/Downloads/CLAS-Toolkit-12-7-16.pdf

Pegrum, M., Hockley, N., & Dudeny, G. (2014). Digital literacies. Routledge.

Digital Literacy Skills: Why We Need Them Today

 

Digital Literacy is the ability to "find, evaluate, organize, create, and communicate information; and developing digital citizenship and the responsible use of technology” (Museum and Library Services Act of 2010, Pub. L. 111-340, 22 Dec. 2010). In this episode of Information Literacy, Dr. Lilian Hill defines digital literacy, compares it with other types of literacy, identifies the digital literacy skills and proficiencies needed to function in society, and provides practical examples of why we need digital literacy skills today. Listen to the episode and join the online forum.

 

Listen to the Podcast

 

Information Literacy Episode 19 Transcripts

  

References

 

European Commission, Joint Research Centre, Vuorikari, R., Kluzer, S., Punie, Y., DigComp 2.2, The Digital Competence framework for citizens: With new examples of knowledge, skills and attitudes, Publications Office of the European Union, 2022, https://data.europa.eu/doi/10.2760/115376

Grisham, J. (2021, October 27). Media literacy and digital literacy: How they differ and why they matter, Retrieved https://echo-breaking-news.com/blog/media-literacy-vs-digital-literacy/

Jacobs, G., & Castek, J. (2018). Digital problem solving: The literacies of navigating life in the digital age. Journal of Adolescent and Adult Literacy, 61(6), 681-685.

Museum and Library Services Act of 2010, Pub. L. 111-340, 22 Dec. 2010. Retrieved from https://www.govinfo.gov/app/details/PLAW-111publ340

Smith, E. E., & Storrs, H. (2023). Digital literacies, social media, and undergraduate learning: what do students think they need to know? International Journal of Educational Technology in Higher Education, 20(1), 1–19. https://doi-org.lynx.lib.usm.edu/10.1186/s41239-023-00398-2

Vanek, J. (2019). Teaching Skills That Matter (TSTM) Toolkit: Tab 2, Digital Literacy. American Institute for Research. Retrieved https://lincs.ed.gov/sites/default/files/2-Digital-Lit-Tab-2-508.pdf

Media Literacy: Skills Needed to Function in Society

 

 

Media literacy involves interpreting and creating information in multiple media, including radio, television, videos, social media, printed text, and digital information. In this podcast episode, Lilian Hill defines media literacy, compares it with digital literacy, and identifies the problems with the lack of media literacy and the skills needed today to function in society.  

 

Listen to the Podcast

 Information Literacy Episode 18 Transcripts

 

References

 

Grisham, J. (2021, October 27). Media literacy and digital literacy: How they differ and why they matter, Retrieved https://echo-breaking-news.com/blog/media-literacy-vs-digital-literacy/  

Lynch, M. (2023, May 18). What are the 7 skills of media literacy. The Edvocate. Retrieved https://www.theedadvocate.org/what-are-the-7-skills-of-media-literacy/#:~:text=The%20seven%20skills%20of%20media,become%20more%20responsible%20online%20users

Media Literacy Now. Retrieved https://medialiteracynow.org/about/ 

National Association of Media Literacy Education. Retrieved https://namle.net/resources/ 

Schwartz, A. B. (2015). The Infamous “War of the Worlds” Radio Broadcast Was a Magnificent Fluke: Orson Welles and his colleagues scrambled to pull together the show; they ended up writing pop culture history. The Smithsonian. Retrieved https://www.smithsonianmag.com/history/infamous-war-worlds-radio-broadcast-was-magnificent-fluke-180955180/ 

Prevalence of Pictographs

 

Photo Credits: Unsplash

By Lilian H. Hill

In addition to visual and graphic literacy, a necessary skill today is the ability to decipher pictographs. A pictograph is a symbol used to communicate a word, phrase, or idea. You have seen them in road signs, icons on your smart devices, and many other situations. They can be used to illustrate numerical information and statistical data. They may stand alone or be incorporated into charts and graphs. Reading either text or pictograms requires that the brain abstracts information that represents spoken language. Pictogram and pictograph tend to be used as interchangeable terms. 

Pictographs in History

Pictographs are nothing new. Stone age rock paintings can be complex murals revealing stories about the makers’ spiritual beliefs (Kratz, 2019). Cave paintings made by ancient cultures also incorporate visual symbols. Pictographs were made by painting surfaces, while petroglyphs were made by incising markings into stone (Kratz, 2019). An interesting side note is that the visual form may be influenced by the substances used. Making marks in soft clay allows for curvilinear marks while incising symbols into stone forces the maker to use straighter lines. The colors of the marking were influenced by the available substances like minerals, gemstones, and dyes.

Some cultures used symbols, or pictographs, as their alphabet. Egyptian hieroglyphics used pictographs. Several modern alphabets are logographic, meaning that a symbol represents a word or morpheme, instead of alphabetic where letters represent individual speech sounds that make up a word. Those logographic symbols may be read either as pictures, as symbols for objects, or as symbols for sounds.  

Photo Credits: Unsplash

Importance of Understanding Pictographs

Pictographs have permeated our daily lives because they are used to convey instructions on medications, product labeling, transportation, safety labels, advertising, and as icons and emojis on computer screens. They communicate information in a visual mode that humans can quickly interpret. They are often used to convey written instructions, especially regulatory, mandatory, warning, and prohibitory information. They are useful when:

 

1. The information must be processed quickly, for example in road signs.  
2. Multiple languages are in use.
3. People have low literacy abilities.
4. Individuals have visual restrictions. They may be able to read a symbol more easily than print.
5. A legal obligation exists to inform people for safety purposes.

A situation that requires informing people is the danger of mixing bleach with ammonia. I remember when our custodian mixed the two substances and the toxic cloud that formed. It can be deadly, and fortunately, the custodian survived. It happened because he was an immigrant who could not read the warning label written in English. The skull and crossbones symbol used to mean toxicity might have helped him to avoid the problem. This incident happened 40 years ago. Due to Occupation Safety and Health Administration (OSHA) requirements, it is doubtful that a person unable to read English would be allowed to work with chemicals today. 

Photo Credits: USP Pictogram Indicating Toxicity

Common Examples of Pictographs

A good example of a pictograph is the Wong-Baker Pain Scale that you have probably seen in a medical office. Originally designed for young children who would have a difficulty rating their pain on a scale of 1 to 10, the Wong-Baker Pain Scale incorporates faces with different expressions from happy (meaning no pain) to very unhappy (meaning extreme pain). Sometimes the scale is color-coded like stoplights, with green for calm and red for agitation. Health professionals quickly discovered that this tool was also useful for patients speaking multiple languages or those with low numeracy or numeracy.

You have also seen pictographs on prescription labels. The symbols are used to indicate ideas like “shake well,” “take with food,” “refrigerate,” or “take 4 times a day.” The U.S. Pharmacopeia (USP) Pictogram Library enables medical professionals to use standardized images to convey medication instructions, precautions, and/or warnings to patients and consumers. Pictograms are particularly helpful in passing on important information to patients with lower-level reading ability and patients who use English as a second language. Pictograms are available free of charge to professionals and patient information providers to reinforce printed or oral instructions. They are not meant to be used without verbal patient counseling.

Although thought to be universal, a study by Dowse (2000) found that the meaning people derive from symbols is influenced by culture. For example, some populations in South Africa interpreted the symbol for shake well on a medication label (lines going up on one side of a bottle and going down on the other side) as preparing to throw an object. The image of a prescription bottle was understood as a trash can. Another issue is that pharmacy pictographs incorporate assumptions about a lifestyle that can be problematic. Not everyone is able to consume three meals a day or is able to refrigerate their medication. What is someone who is homeless or skipping meals to make ends meet supposed to do?

Another example of a situation where pictographs are used is an airline patient safety card. Containing very few words, symbols are used to depict the steps involved in using exits in emergency situations, buckling seatbelts, using air vents, donning lifejackets, and protecting young children in times of emergency.  This makes sense because people of many nationalities fly together.

Photo Credit: Unsplash

Company logos are another form of pictogram. Marketing companies use them to create brand recognition. For example, the double circles of the Mastercard logo are instantly recognizable, most of us recognize the Nike Swoosh and Target's red and white bullseye is well known.

Advantages of Pictograph Use

Five advantages of pictograph use are described below:

1. Rapid interpretation. The human brain responds to and interprets visual information rapidly.
2. Makes Information More Noticeable. People can scan and make meaning from visual images quickly and will recognize familiar warning symbols.
3. Promotes Retention. Reading and interpreting pictographs use similar brain pathways. The brain also prioritizes visual information and links visuals with emotions, making pictographs easy to remember. People tend to retain 10 – 20% of written information and 65% of visual information.
4. Helpful for People with Low Literacy. In public settings, people will vary from one another considerably. Given that a large number of people struggle with literacy, pictographs are used to convey critical information for health, safety, and information purposes.
5. Cross-Cultural Communication. In settings where people of multiple cultures who speak different languages mingle, pictographs communicate essential information. For example, a traveler can recognize the symbol for the restroom in airports worldwide.

Disadvantages of Pictograph Use

There are 6 disadvantages discussed here, and there are probably more.

 

1. No Standard Interpretation. While many pictographs are commonly used and understood, there are many variations and interpretations can vary.

 
2. Pictographs Incorporate Assumptions. The pharmacy examples discussed above are one example of assumptions in pictographs.

 
3. Culture Influences Interpretation. Pictographs may be understood in ways that vary from their intended meanings by people of different cultures. In dangerous situations where the correct interpretation is vital, this can lead to confusion, injury, and even death.

 
4. Pictographs Lack Detail and Contextual Clues. Pictographs are simplified visual images and provide little detail and context. Even when accompanied by limited text, their meaning may not be clear.

 
5. Poor Quality Pictographs. Images that are fuzzy, pixelated, and disproportionally resized are difficult to understand. Overuse of common stock images for multiple purposes can cause confusion.

 
6. Proliferation of Pictographs. Many organizations and people are using pictographs. Software such as Visme allows the creation of pictographs for many purposes. The more pictograph images become available, the more opportunity for misinterpretation and confusion exists.

Are we too reliant on pictographs?

Some purists may argue that the proliferation of pictographs degrades language and literacy skills. Others would say that pictographs allow rapid communication in emergency situations, foster communication across cultures, support product branding, and assist people with low literacy skills.

References

Dowse, R. (2004). Using visuals to communicate medicine information to patients with low literacy. Adult Learning, 15(1/2), 22-26. https://doi.org/10.1177/104515950401500106

Kratz, J. (2019, October 24). Pictographs, etroglyphs, “Rock Art,” What is the difference? A blog of the US National Archives. Retrieved https://prologue.blogs.archives.gov/2019/10/14/pictographs-petroglyphs-rock-art-what-is-the-difference/

Tijus, C, Barcenilla, J. de Lavalette, B. C., & Meunier, J. (2007). The design, understanding and usage of pictograms. https://doi.org/10.1163/9789004253254_003

U.K. Department of Trade and Industry (2000). The role of pictograms in the conveying of consumer safety information. Retrieved http://www.ergo-eg.com/uploads/digi_lib/362.pdf

USP Pictograms. Retrieved https://www.usp.org/health-quality-safety/usp-pictograms

 

Close Cousins: Visual Literacy and Graphic Literacy as Necessary Skills for the 21st Century

 

Photo Credit: Lilian Hill

By Lilian H. Hill

Our world is awash in signage and graphic images. Every day we are assaulted with a variety of images that include direction signs, instructions, framed images in our offices and homes, and advertising. This has been true for some time, but the volume and variety of visual and graphic images have increased tremendously in recent years.

 

It is not hard to see why. With the advent of personal photography and the rapid adoption of personal smartphones, anyone can take photos. High-speed wireless networks that can accurately transmit visual images, decreased data costs, and the presence of multiple social media platforms with which to share images enable people to more easily share and consume visual images (Kane & Pear, 2016). Graphics are used in marketing because they attract attention and enhance credibility. People are better able to retain visual information and images may be stored in long-term memory more easily than text (Kane & Pear, 2016).

 

Consumers are more likely to purchase a product that they can see (DesignHill, 2023). We are exposed to so many visual images and graphics that there are times when it becomes difficult to find the information we want among the visual clutter or “noise.”

 

According to the American Library Association (2011), “the importance of images and visual media in contemporary culture is changing what it means to be literate in the 21st century” (para. 1). The ubiquitous presence of images and availability of media that make it possible for everyone to create images, does not imply that people are equipped to interpret the meaning of images with a critical view.

Graphic Literacy

Graphic literacy refers to the ability of individuals to interpret information portrayed in graphs, tables, and charts. Writers often use these types of visual aids to help readers understand, interpret, and remember complex data. Graphic literacy involves our ability to: 

 

1.     locate and extract information from a chart.

2.     understand the information from the context provided in the chart.

3.     make meaning of information in the graph.

4.     apply the information gained from the chart or graph to make predictions. 

 

Examples of common graphics include tables, pie charts, bar graphs, line graphs, maps, coordinate graphs with x and y axes, decision trees, Venn diagrams, or concept maps. Other examples include floor plans, organizational charts, and work schedules. Many graphics will contain a legend that explains what symbols used in the chart are intended to mean. 

 

It is much easier to understand big-picture data than to gather details from a graphic. For example, statistical data can be dull and hard to read in sentences and paragraph form, so writers often use tables, charts, or graphs to communicate the results of a study. This helps readers to scan and interpret data more easily and quickly. However, it is important to know that readers should not rely solely on the data represented in a visual because some information may have been omitted to improve comprehension or to save space. That is why it is also important to read the text that explains the graphic.

 

Infographics

Graphics are sometimes called infographics, and they are a great way to represent information in a visual way. An infographic uses a combination of “information” and “graphic.” The infographic is a specific type of visual communication that includes graphics showing data, copy, or both. An Infographic is a collection of imagery that is often striking and eye-catching. They use only minimal text which is why it is important to read the text that accompanies the infographic. Infographics can be great learning tools because information is conveyed as both words and as visual images, thereby activating multiple neural pathways simultaneously.

 

Most of us learned the basics of reading and creating tables and simple graphs in math courses in school and college. More innovative charts include bubble charts, map charts, donut charts, gauge charts, geo charts, and many others. Software applications make it possible for even basic computer users to create sophisticated looking charts. Graphic tools built into Excel, Word, Google Sheets and other platforms are only the beginning. Google Charts contains 30 categories of charts you can use to create graphics. In addition, there are applications that will allow you to create a variety of graphic products such as Canva.com.

 

Graphic Examples

Beyond the basics of tables and graphs that people learn during their school years, several new graphic examples have been appearing in recent years. For example, a bubble chart is an extension of a traditional scatterplot; the size of the bubble represents the strength of the data related to each issue measured. The example below mixes a traditional table with a bubble chart. The bubbles represent the number of times political candidates 1, 2, and 3 mentioned an issue during an imaginary political campaign. The graphic does not represent what each politician said about the issues, whether the views they expressed about the issues were positive or negative, or whether their statements aligned with voters’ political views. It simply gives you an idea of the proportionate attention they gave to each of the issues listed in the left-hand column. From a graphic like the one below, you can quickly assess whether the candidates’ interests are parallel to your own, but you cannot ascertain their viewpoints. This example clearly demonstrates the importance of being aware of the capabilities and limitations of different types of graphic forms.

Frequency of Topic References

Image Credit: Lilian Hill

 

Some graphics forms such as concept mapping and mind mapping have specific software applications that can be downloaded and used, sometimes for free. The Sports Categorization Concept Map below was created using CMapTools, a software product used to create concept maps and it can accommodate both images and HTML links.

Concept Map Categorizing Sports (created in CMapTools)

Image Credit: Lilian Hill

The example below is of a decision tree related to the decision of whether to adopt a cat and the contextual issues that might be considered. 

 

Decision Tree for Cat Adoption

Image Credit: Lilian Hill

 

 

References

American Library Association. (2011). ACRL Visual Literacy Competency Standards for Higher Education. Retrieved from https://alair.ala.org/handle/11213/17223

DesignHill (2022, October 3). Top 7 Reasons why visual content will dominate in 2023. Retrieved  https://www.designhill.com/design-blog/reasons-why-visual-content-will-dominate/

Kane, G. C., & Pear, A. (2016, January 4). The Rise of Visual Content Online. MITSloan Management Review. Retrieved https://sloanreview.mit.edu/article/the-rise-of-visual-content-online/